Digital Marketing for Restaurants
Restaurant marketing is almost entirely local and almost entirely visual. Someone within two miles of you decides where to eat in under a minute, mostly on Google Maps and Instagram, weighing photos and star ratings. That makes review velocity and an optimised Google Business Profile worth more than any paid campaign — and it is why most restaurants overspend on ads while ignoring the two things that actually decide it.
Get a quoteWhere the budget leaks
The Google Business Profile is neglected
For "restaurants near me", the map pack outranks everything. An unclaimed or thin profile with old photos and no posts loses covers to the place next door daily.
Reviews are left to chance
Rating and review recency are ranking factors in local search. Restaurants without a system for requesting reviews slowly fall behind competitors who ask every service.
Social measured in followers
Follower count does not fill tables. Local reach, saves and direction requests do — and they need different content and different targeting.
Ads run all week at one budget
Demand spikes Thursday to Saturday and around 4–7pm. Flat budgets waste spend on Tuesday mornings that should fund Friday evening.
What we run
Local SEO and map pack
Profile optimisation, category accuracy, geo-tagged photos and consistent listings so you rank where the decision happens.
Review generation
Automated post-visit review requests, plus a response workflow — replying to reviews is itself a ranking signal.
Dayparted paid campaigns
Budget weighted to the hours and days that actually convert, with tight radius targeting.
Food content that converts
Short-form video and photography built for local discovery, not vanity reach.
Direct-order promotion
Campaigns pushing customers to your own ordering rather than the aggregators taking 20–30%.
Tracked to covers
Reporting on bookings, direct orders and direction requests — not impressions.
Platforms we run campaigns on
Questions
What actually works for restaurant marketing?
For most independents, Google Business Profile and reviews outperform everything else, because "restaurants near me" is where the decision happens and the map pack sits above organic results. Paid social works for launches and events. Paid search is usually the weakest of the three unless you deliver.
How important are Google reviews?
They are close to decisive. Rating, review count and recency all feed local ranking, and diners filter by star rating before reading anything. A system that requests a review after every visit compounds faster than any ad budget.
Should we advertise if we are already on Uber Eats?
Yes, but toward your own ordering. Aggregators take 20–30% per order and own the customer. Campaigns that move repeat customers to direct ordering pay back quickly because you keep the margin on every future order.
Let's scope your build
Tell us what the site needs to do. You get a fixed-scope proposal with deliverables and timeline written down before anything starts.
Let's Talk