Digital Marketing for Real Estate Agents
Real estate marketing splits into two jobs that need entirely different treatment. Buyer leads are plentiful, cheap and mostly worthless without fast follow-up. Vendor leads — people deciding who lists their property — are scarce, expensive and where the commission actually is. Most agents run one campaign for both and wonder why cost per lead looks fine while listings do not grow.
Get a quoteWhere the budget leaks
Chasing buyers instead of vendors
Buyer enquiries are easy to generate and rarely lead to instructions. Vendor acquisition needs different creative, different targeting and a longer nurture.
Follow-up is too slow
Property leads decay in hours. Agencies without instant routing and structured follow-up lose them to whoever called first.
Paying portals for your own traffic
Agents rely entirely on portals, then pay for leads on their own listings. Area-farming SEO builds an audience the portals cannot rent back to you.
No retargeting on high-intent viewers
Someone who viewed three listings is the warmest audience you will get. Most agencies never retarget them.
What we run
Split vendor and buyer funnels
Separate campaigns, creative and nurture for the two audiences, budgeted by commission value.
Area-farming SEO
Neighbourhood guides and market reports that rank locally and generate vendor enquiries.
Listing campaigns
Per-property paid social with the imagery and geo-targeting that drive viewings.
Behavioural retargeting
Audiences built on listing views and saved searches, not blanket site visitors.
Instant lead routing
Enquiries to the right agent's phone immediately, with escalation when nobody responds.
Attribution to instructions
Reporting on listings won and commission earned, not cost per enquiry.
Platforms we run campaigns on
Questions
How do we generate vendor leads rather than buyer enquiries?
Different targeting and different offers. Vendors respond to valuation tools, local market reports and area performance data — not listings. It is a longer nurture with a higher cost per lead, justified because a single instruction is worth many buyer enquiries.
Is paid social worth it for property?
Yes, particularly for listing promotion and vendor acquisition, because you can target by location and life-stage signals with precision search cannot match. It works best paired with retargeting against people who actually viewed listings.
Can we reduce dependence on the portals?
Reduce, not eliminate. Area-farming content, an email list of local owners, and retargeting build an audience you own. Most agencies stay on the portals but shift the balance so they are not paying for leads on their own stock.
Let's scope your build
Tell us what the site needs to do. You get a fixed-scope proposal with deliverables and timeline written down before anything starts.
Let's Talk