Digital Marketing for Dentists & Clinics
Dental and medical marketing is a local game with an unusually high value per patient — a single implant or ortho case can be worth thousands, which justifies costs per lead that would be absurd elsewhere. The constraint is that healthcare advertising is regulated: what you may claim, how you may use before-and-after imagery, and what counts as a testimonial all vary by jurisdiction, and getting it wrong risks more than a rejected ad.
Get a quoteWhere the budget leaks
One page for every treatment
Someone searching "invisalign near me" will not convert on a general services page. High-value treatments each need their own page with their own pricing and outcomes.
Ads written without the rules
Healthcare advertising restricts claims, testimonials and imagery. Rejected campaigns and regulatory complaints both come from copy written by someone unaware of the code.
Leads not tracked to booked chairs
Cost per enquiry is meaningless if half never attend. Without tracking to actual appointments you cannot tell which channel funds itself.
Reviews and local presence ignored
Patients choose practices by proximity and rating. A weak Google Business Profile costs more patients than any campaign will win back.
What we run
Treatment-level pages
A page per high-value treatment, targeting how patients search and stating indicative cost.
Compliant ad copy
Campaigns written against the advertising rules for your jurisdiction and regulator.
Local SEO
Profile optimisation and location pages so you appear in the map pack for your catchment.
Review generation
Post-appointment review requests handled without touching clinical data.
Call and booking tracking
Attribution from click through to booked appointment, so spend is judged on patients not clicks.
Recall campaigns
Reactivating lapsed patients — consistently the cheapest source of appointments a practice has.
Platforms we run campaigns on
Questions
What does a new patient cost to acquire?
It varies enormously by treatment. General check-up patients come cheaply through local SEO; high-value cases like implants or ortho can justify far higher cost per lead because lifetime value is measured in thousands. The number only means something once you track to booked and attended appointments, not enquiries.
Are there rules about what we can advertise?
Yes, and they are strict. Most jurisdictions restrict claims about outcomes, the use of before-and-after imagery, and patient testimonials. Requirements differ by regulator, so campaigns are written to the rules that apply where you practise.
Is Google Ads or SEO better for a practice?
Both, in sequence. Paid search fills the diary now and tells you which treatments actually convert; that data then directs where SEO effort goes. Local SEO becomes the cheaper channel over time, but it takes months, so paid carries the first quarter.
Let's scope your build
Tell us what the site needs to do. You get a fixed-scope proposal with deliverables and timeline written down before anything starts.
Let's Talk